SEO Cambridge – Hidden Text

What is Hidden Text? Hidden text is text which is embedded in the html code and seen by the search engines but not seen by website visitors. Those that use hidden text believe that it can improve their page’s ranking and in some cases it may well appear to do so but...

SEO Cambridge – Sitemaps

What are Sitemaps? Sitemaps can be of two kinds; a page or pages on your site that lists the pages on your website, often hierarchically organized or ‘Google Sitemaps’ which is a process that allows site owners to submit urls of pages they would like to have included...

SEO Cambridge – Frames

What are Frames? “The first hope of a painter who feels hopeful about painting is the hope that the painting will move, that it will live outside its frame”, Gertrude Stein (1874 – 1946). Much like Gertrude Stein’s painter, web designers have hopes for their...

SEO Cambridge – Search Engine Friendly URL’s

What are search engine friendly URL’s? It is important to have search engine friendly urls if you want your pages spidered and indexed by the search engines but what does having search engine friendly urls actually mean? Let’s take a look at what the three major...

SEO Cambridge – What are Reciprocal Links?

What are reciprocal links? A reciprocal link exists if website A links to website B and website B links to website A. There is more misinformation and obfuscation on reciprocal links than almost any other subject because mutually agreed link exchanges are falsely...

SEO Cambridge – Directory Links

What are directory links? Directory links can be a useful source of inbound links and a good way to obtain the initial 200+ links to your site but do not consider them a substitute for quality inbound links. Submission to SEO friendly general directories and niche...