SEO Cambridge – Inbound Links

What are Inbound Links? Inbound links and their anchor text are the second most important factor in SEO after the title element. Certainly in terms of the time involved inbound links will be the area where most of your effort in SEO will be expended. There are five...

SEO Cambridge – Outbound Links

What are Outbound Links? Outbound links are links on your pages that reference pages on a site other than your own. Outbound links can have a positive or negative effect on your rankings depending on the site (page) you are linking to and also to some extent on how...

SEO Cambridge – Text

What’s up with text? Writing good copy for your web pages is extremely important not only for users but also for search engines. Fortunately for us there is no conflict in writing for users or search engines and if your copy provides the information needed by...

SEO Cambridge – Alt TAG

What are ALT TAGS? Don’t even think of using the ALT attribute (often called the alt-tag) any other way than outlined in the W3C Accessibility Guidelines – 7.1 Short text equivalents for images. The alt-tag is there for the many users who use talking browsers,...

SEO Cambridge – Keywords density

What is Keyword Density? If you ever find yourself reading an article on the importance of keyword density in SEO you can safely assume that the author doesn’t know what they are talking about. Keyword density is not a phrase or even a concept that is used by search...

SEO Cambridge – Robots Meta TAG

What are robots Meta Tags? The META Robots Tag was meant to provide users who cannot control the robots.txt file at their sites a last chance to keep their content out of search services. Since the whole idea of SEO is to get your content into the search engines (and...